The Hongqi LS7, the brand's current flagship SUV, features an enormous size of 5695*2095*1985mm, even larger than the E-HS9 and out-sizing the BMW X7 and Mercedes-Benz GLS, with only the Lincoln Navigator L as a rival. Its exterior has a grand presence with a huge straight waterfall grille and red logo, prioritizing majesty over fashion or technology. The interior uses leather, suede, and chrome for luxury but has a retro vibe with brown walnut wood and gold handles, appealing more to older users. It offers abundant luxury and comfort configurations but lacks advanced tech like L2+ ADAS and HUD. Powered by a 4.0T V8 engine (265kW/500N·m) mated to an 8AT and 4WD, it delivers a modest 9.1-second 0-100km/h acceleration. This model excels in aura and status for older users, not targeting young buyers seeking speed, performance, tech, or style, and may not be for C-end consumers.